Inbrew Beverages Private Limited is a major Indian alcoholic beverage company headquartered in New Delhi. Originally incorporated in 1972 as Molson Coors India, it was rebranded after being acquired by entrepreneur Ravi Deol.The company is a "full-stack" producer, meaning it manufactures and distributes both beer and spirits across more than 20 Indian states. Its growth has been driven by massive acquisitions, most notably buying the Indian operations of Molson Coors in 2021 and 32 popular mass-market brands from Diageo’s United Spirits in 2022.

Inbrew Beverages Private Limited acquired Bagpiper Whisky from United Spirits Ltd (Diageo) in 2022 as part of a portfolio of 32 popular, lower-margin brands. Bagpiper, introduced in 1976 and known for its iconic tagline and square bottle, is a popular Indian whisky blend with molasses-based neutral spirits. It remains a top mass-market brand in India.

Acquisition: Inbrew Beverages acquired the brand, along with others like White Mischief and Haywards, for approximately ₹820 crore (around $100+ million), notes The Economic Times.
Profile: Bagpiper is famously marketed as a "light malt aroma" whisky with a woody character from American oak casks.
Market Positioning: It is an economy-segment brand targeting the mainstream market, often using the tagline "Bagpiper is a brand for the winner".

Honey Bee Premium Brandy is a popular, affordable Indian brandy known for its smooth taste, featuring notes of honey, caramel, and oak. Formerly owned by United Spirits Limited (Diageo), it was acquired/franchised by Inbrew Beverages in 2022, which now manages, manufactures, and distributes it, along with 40+ other spirits and beer brands across India.

Flavor Profile: It has a distinct, rich, and sweet taste with hints of caramel, oak, and honey, often described as smooth and easy-drinking.
Production: It is blended from selected Indian grape brandies.
Market Positioning: It is a leading, affordable, and popular brand in the Indian mass-market, with a strong presence in the southern region.
Ownership: In 2022, United Spirits Limited (USL) sold 32 of its popular lower-priced brands, including Honey Bee, to Inbrew Beverages.

Blue Ribbon Beverages LLP is an active Indian Limited Liability Partnership, incorporated on July 15, 2020, based in Bangalore and involved in manufacturing. It is a separate entity from Inbrew Beverages (Inbrew Beverages Private Limited), a major Indian alcoholic beverage company known for brands like Thunderbolt, Miller, Carling, and various spirits.

Our Brands

Diageo

Romanov Vodka

United Breweries

Green Label

Globus Spirits

White Mischief

Sula Vineyards

Old Tavern